In the summer of 2009, our longtime friend Steve Brown came to us with a genuinely original design — which he’d invented — for a deer feeder: Instead of relying on battery power to scatter feed, Steve’s feeder used the fundamental force of nature we call Gravity.
Steve’s invention offered avid deerhunters any number of advantages over conventional feeders, all of which are detailed in the ads we developed for him — below.
So what was the home run?
Unbeknownst to us, ad legend Jim Riley — one of Birmingham’s all-time great authorities on the science of advertising — had found our work and evaluated its effectiveness using his proprietary platform, The Riley Persuasion Index.
Imagine how thrilled we were when Jim reported to us that it had earned the highest score he’d ever recorded!
