How a veteran mediator doubled his practice in 6 months
Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007.
In late 2016, Bill hired us to help him promote his practice — which he’d built, over 10 years, almost entirely on Word of Mouth.
Our strategy?
A content marketing campaign — built around a blog that we branded, nominally, as an independent source of mediation advice and information, with Bill as the author and publisher. We developed the name & masthead, and launched his blog. Then, for the next five-plus years, we edited & published Bill’s posts — and created the emails & Social Media posts he used to promote those posts.
Masthead design
Results
Bill’s blog went live January 18, 2017. Within six months of the campaign’s launch, his caseload for 2017 had reached his total caseload for the previous year.
Click Here to visit Bill’s blog, BUT NOTE: After Bill decided he’d run-out of new post ideas, in 2022, our blog was re-designed by Wallace Jordan’s ad agency — who deleted many of Bill’s better posts and made access to most of the remaining posts significantly more difficult for his readers. The less said about that re-design, and the post-deletions, the better.
How can we help you?
Contact Francis Hare. 205-873-1105 | hare@harebrains.com
