WALKER COUNTY

We worked closely with community leaders to develop a brand campaign that helped renew local pride, while supporting the region’s long-term economic growth.

SERVICES

Brand Strategy & cAMPAIGN

Media Relations

Event Planning

SCOPE

Community Branding, Campaign Development, Public Launch

TIMELINE

2016 - 2017

DELIVERABLES

Brand Messaging, Campaign Identity, Community Communication Assets

THE TRANSFORMATIVE POWER OF OPTIMISM

In 2015, a group of forward-thinking local leaders from Walker County (a rural blue-collar community in Northwest Alabama) hired us to develop, and launch, a brand that embodied the county’s spirit.

That posed an interesting challenge. On one hand, few communities anywhere enjoy the level of local pride, involvement and support found in Walker County. On the other, the county also has a legacy of negativity that remains strong among a small but vocal segment of its population.

All of which led us to develop a messaging strategy, and identity campaign, that reflected the community leaders’ sense of optimism — while subtly inviting Walker County’s proverbial naysayers to reconsider their perspective, moving forward.

Logo / Tagline