TED’S RESTAURANT

We updated Ted’s messaging, identity and website — starting with a tongue-in-cheek brand line that perfectly captures the restaurant’s brand. And the owner’s personality.

SERVICES

Brand identity

Brand Messaging

Website

SCOPE

Brand Positioning, Messaging Framework, Marketing Communications

LOCATION & YEAR

Birmingham, AL — 2019

DELIVERABLES

Brand Line, Logo Update, Website, Photography

REBRANDING A BIRMINGHAM INSTITUTION

Two key “facts” led to Ted’s brandline — one of our favorites ever.

1) For all practical purposes, Ted’s has been Farm To Table since the early 1970s.

2) Ted’s owner is a lovable Greek who also happens to be an incurable flirt.

Brandline

Logo Before

Logo After

Home Page 1

Home Page 2

Home Page 3