ProxsysRx >> VytlOne

ProxsysRx (which has merged with VytlOne) offers a broad range of pharmacy-related support services to hospitals.

Their primary service relates to the “340B” law — which enables eligible non-profit hospitals to 1) refill outpatient prescriptions at a fraction of the market prices for the drugs, then 2) be compensated by drug manufacturers at full market prices. The goal is to help these hospitals fill-in the revenue gaps inherent in their business models.

ProxsysRx’s primary marketing problem was, they’d never clearly communicated exactly what they do, and how they benefit the hospitals they serve.

Long before we’d completed the rebranding, ProxsysRx’s executive team needed something printed they could hand-out at a trade show. We had two weeks to develop a concept, write copy, create original images, and design & print the handouts.

BTW: That neat plumbing contraption on the inside? We had it custom-made for the photo session.

That first project (above) was a nice stab at defining their core benefits to the hospitals they serve, given the time-frame involved. Their re-designed website is what happened when we had the time to fully think-through ProxsysRx’s brand message.

The primary market we targeted for ProxsysRx was 340B-eligible hospitals. Between October, 2021 and December, 2025, we published fifty 340B posts and an 18,423-word 340B Pillar Post — which combines excerpted content from all 50 posts.

Before the campaign, ProxsysRx had only two 340B terms ranked in Google. Within two months, they ranked for fifty 340B-related keywords — with five in the Top 10.

By Q4 2025, we’d ranked for 926 keywords and phrases, Number One for sixty one, Page One for 94, Top Five for 129  and Top Ten for 179. One post alone has generated more than 1100 backlinks from other websites — a significant benchmark for Domain Authority.

Just as importantly, ChatGPT, Claude and Gemini all cite multiple multiple ProxsysRx posts as source materials for 340B-related queries — an even more critically-important benchmark for the future of search.

EXAMPLE: In November 2025, we asked ChatGPT, “What are the latest 340B updates impacting eligible hospitals’ specialty pharmacies?” — a huge concern among the hospitals ProxsysRx serves. The response cited SEVEN of our posts as sources.

More importantly, our content campaign — and the ProxsysRx website itself — delivered leads; more than 5000 in 2025 alone.

One of the highest “compliments” ProxsysRx consistently received from prospective clients (and buyers) during initial meetings was, “We thought you guys were a LOT bigger.” Why? Because that’s how they looked to anyone visiting their website and blog.

And while we can’t take full credit for their revenue growing from $20 million to $1 billion in four years, we certainly can take ownership of their perceived size and status in the marketplace.

White Papers are another key component in our campaign to establish ProxsysRx / VytlOne’s Brand Authority in key topic areas, while capturing contact info from qualified leads. Below are two resource guides we’ve made available (in Desktop and Mobile formats) to site visitors who fill-out a brief Download Request form.