Lane Parke
We produced a much-needed brand makeover for this then-struggling retail development, setting the stage for the extraordinary success it enjoys today.
SERVICES
SCOPE
Full-Service Agency Management Of All Marketing & Public Relations
LOCATION & YEARS
Mountain Brook, AL — 2019 - 2020
DELIVERABLES
Brand Identity & Messaging, Responsive Website, Social Media, Collateral, Video, Photography, Event Management
TAKE A WALK IN THE PARKE.
Lane Parke is the redevelopment of Mountain Brook’s Western Supermarket “strip,” which opened in 2016. When the fine folks at Evson, Inc. asked us to manage Lane Parke’s marketing & PR, our first recommendation was a rebrand. Why?
01
There was a problem with its original branding
It was a message of reassurance to Mountain Brook that nothing would ever change about the old Mountain Brook that old Mountain Brook liked just the way it was. Well, things did change, and that passive message and brand was hardly something that would excite shoppers & diners about Lane Parke.
02
The messages & image we needed to convey
>>Lane Parke is unique, prestigious, even a little hip.
>>It’s friendly. And family friendly.
>>It’s highly service-oriented — a place where every shopping experience is an experience.
>>It’s developing into a place that supplies all your daily needs.
Click the video to see the logo + brandline makeover. (More work samples below video)
Website
Brand Ad - Print
Promotional Ad - Digital
Event Name / Branding / Print Ad
Event Name / Poster
Event Branding / Instagram Image
Instagram Post
Instagram Post
Instagram Post
Instagram Post
Portico Magazine Article
“We’ve been with Lane Parke since the day it opened, but it wasn’t until Hare Communications came on board that this felt like a real center with genuine worth. Thank you for everything you did for us!”
—Bezshan Dolatabi, B-Prince