GEORGE SHAMBLIN, AUTHOR
We supported the publication of Shamblin’s first book with a campaign encompassing everything from book design to earned TV, print, radio and digital media coverage.
SERVICES
SCOPE
Brand Messaging, Integrated Marketing & PR Campaign
LOCATION & YEARS
Birmingham, AL — 2019 - 2020
DELIVERABLES
Responsive Website, Content Structure, Earned Media Campaign
CAN I GET AN AMEN?
George, a pastor with Birmingham’s Center For Executive Leadership, came to us shortly after he’d completed his first book — and asked us to help him launch it.
Once we understood George’s personal brand, our team produced the creative materials below — then managed an integrated campaign of paid and earned media outreach.
Our PR campaign generated coverage in broadcast, print and digital (including Social Media Influencers). Needless to say, we were particularly thrilled by the WBRC News segment “Local Author’s Book Sells Out On Amazon” (link below).
