Camp Fletcher
We developed an affordable, entertaining collateral piece that effectively highlights Camp Fletcher’s unique appeal as an event venue.
SERVICES
SCOPE
Campaign marketing the camp's event-venue facilities
LOCATION & YEAR
Birmingham, AL — 2023
DELIVERABLES
Print Collateral Design, Copy & AI-Generated Photo Illustrations
Everything You'd Want In An Event Venue, Including . . .
Camp Fletcher is a rustic summer camp near Bessemer, owned by BridgeWays of Alabama — the non-profit we re-branded in 2020.
They hired us to promote the camp for a variety of events (including church & corporate picnics, school outings, family reunions, and private parties & receptions).
Camp Fletcher’s facilities are fairly primitive, and their budget was tiny — so they didn’t have available funds for professional photos.
Since its natural setting is the camp’s strongest selling advantage, we came-up with the idea of using “non-threatening” forest animals to underscore our message. The squirrel on the cover, which we think is the best image, came from Adobe. We created the rest of them with Microsoft’s free AI Image Generator — which is pretty neat, if you haven’t already tried it!
NOTE: Click the first image, then arrow forward or backward.
