A Tech Startup
We partnered with a technology startup to develop a brand, and messaging strategy, that clearly articulated its value within the residential real estate marketplace.
SERVICES
SCOPE
Brand Positioning, Messaging Framework, Go-to-Market Communications
LOCATION & YEAR
United States — 2018
DELIVERABLES
Company Name & Logo, Brand Messaging, Website Design & Content, Brand Launch, Advertising, B2B Marketing
CATEGORY KILLER? IT SURE LOOKED LIKE ONE.
In February, 2020, we received an email from a stranger. He’d been referred to us by an art director we’d hired, freelance, way back in the 1980s.
Said stranger had developed a platform for hailing real estate agents — like Lyft & Uber hail drivers.
We ran the idea past LAH President Coke Williams. He liked it so much, he became an investor. But like us, he did not like the name they’d chosen: Let’s See It.
We convinced them they needed a short, punchy, Category Killer name — like Uber, Lyft or (closer to home) Zillow.
Six months later, the brand was developed, the platform was functioning — and the ad campaign was ready. Within an hour of launch, our first ad delivered its first customer.
That sure gave us optimism for the platform’s prospects! Real Estate Agents loved it, since the leads it delivered were significantly better than the ones they pay Zillow an arm-and-leg for.
Unfortunately, the idea never caught-on with the homebuying public.
Still, we’re pretty proud of the name and brand we developed.
SCROLL DOWN – –
Name | Logo | Brandline
App Icon
Original Home Page
Agent-Recruitment Handout (front only)
(The handout is playing-card / pocket sized, and was developed before we’d produced original photos and final images. The message addresses the fact that real estate agents pay absurdly high fees to services, like Zillow, for often-LOUSY new-business leads. Reveali generates revenue by charging agents an industry-standard finder’s fee, but only when leads generate sales.)
Rider Sign
(A Rider Sign is placed above, or below, a standard For Sale yard sign)