BETTER-TASTING FOODSERVICE EQUIPMENT & SUPPORT
TSSI sells restaurant and foodservice equipment.
Known for decades strictly as the Taylor Equipment dealer, they hired us to broaden their image to include other brands, and (more importantly) their ability to offer customers a much higher level of consultive support — and overall value — than the competition.
LOGO CONCEPTS BACKGROUND
Most of TSSI's customers still call them "Taylor." Before they settled on an upgrade of their existing logo, they asked us to develop two concepts: 1) A new design using a hybrid TSSI/Taylor name, and 2) A new design for the company’s old name (Taylor Sales & Service).
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