MicroFlex
We gave an innovative real estate concept the brand experience and media attention it deserved.
SERVICES
SCOPE
Brand Messaging, Brand Identity, Digital Strategy & Execution, Media Relations
LOCATION & YEARS
Birmingham, AL — 2025 & 2026
DELIVERABLES
Rebranding, Website Redesign, Tenant Profiles, Photography, Video, Earned Media Campaign
NOW THERE’S AN IDEA
MicroFlex is the brainchild of founder Andy Sink, who discovered — almost by accident — that there was a large, unidentified gap in the real estate market: Multipurpose facilities for small businesses needing warehouse and office space.
What they had, when they hired us, was a proven concept and an architectural design with excellent curb appeal.
What they lacked was a brand experience worthy of the concept and property design. Well, that and a well-connected media relations pro.
Old Logo
Re-designed Logo
Website BEFORE Hare Communications
Re-Designed Website (Click Image)
Earned Media Coverage
- WBRC Channel 6 / Live Remote Broadcast With Jeh Jeh Pruitt
- WBRC Channel 6 / Facebook Post
- Hoover Sun / Business Happenings
- Business Alabama / News
- Birmingham Business Journal / Executive Profile
- Birmingham Business Journal / Commercial Real Estate
- BhamNow / News
- Business Alabama / News
- AL.com / Feature Story
- ABC 33/40 / Website Feature
- Hville Blast / New Businesses In Huntsville
- Hoover Sun / Feature Story
Our favorite part of the project?
Writing and filming a series of MicroFlex Profiles. We’ve met some fascinating (and genuinely inspiring) people in the process.
Click the image below to read — and watch — this one!
Read & Watch Story