JONES & KIRKPATRICK
We partnered with Jones Kirkpatrick to develop a refreshed brand and website that reflects the firm’s proactive, high-touch approach to accounting and advisory services.
SERVICES
Brand Strategy
Website Design
SCOPE
Brand Positioning, Messaging Framework, UX/UI Design
LOCATION & YEAR
Birmingham, AL — 2018
DELIVERABLES
Brand Messaging, Responsive Website
THIS CAN’T BE AN
ACCOUNTING FIRM.
You might think there’s no room for originality in branding an accounting firm.
In most instances, you’d be right. Jones Kirkpatrick is the exception.
Our entire campaign was inspired by a single client comment. One we’d heard, in so many words, from several other clients. But something in her exact description lit the fire.
Here’s what she said: “They’re more than my accountants. They’re my friends and my advisors.”
Logo / Brandline
