CATEGORY KILLER? IT SURE LOOKED LIKE ONE.
In February, 2020, we received an email from a stranger to whom we’d been recommended by an art director we’d hired, freelance, way back in the 1980s.
Said stranger had developed a technology platform that instantly hails real estate agents — just like Lyft & Uber hail drivers. He got the idea when he and his business partner saw a house they wanted to buy as an investment, but could never reach the listing agent to schedule a tour.
We ran the idea past LAH Residential Sales President Coke Williams. He liked the concept so much, he became an investor. But like us, he didn't like the name they'd come-up with — "Let's See It." So we convinced our new clients they needed a better name. A short, memorable, Category Killer name — like Uber, Lyft or (closer to home) Zillow.
Six months later, the brand was fully-developed, the platform was fully-functioning — and the website & ad campaign was ready to run. Within an hour of launch, our ad campaign delivered its first customer. That certainly gave us a lot of early optimism for the startup's prospects. Real Estate Agents certainly like the platform — particularly since the leads it delivers to them are significantly better than the ones they pay Zillow an arm-and-leg for — so we're still hoping the idea eventually catches-on with the homebuying public.
