You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More
I wrote the following email first thing in the morning on September 12, 2001. Hope you find it worthwhile reading. If Jerry Maguire can do it, so can I – – – So here is my personal manifesto: I believe our nation as a whole, and each of us individually, has been given the … Read More
Bradford Price at AllSouth (a roofing contractor) hired us to develop a small Black & White ad to place in a program produced by the Big Oak Ranch, “a Christian home for children needing a chance” (just in case you didn’t already know). They were pretty pleased with the results. We were too! Incidentally, if you … Read More
This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More
(Photo of old label/logo) Harvest Clean is a waterless hand sanitizer. It’s distributed by a company here in Birmingham, and targeted to the fishing and hunting market. Click Here to see the logo we developed for them. —Francis hare@harebrains.com | 205-873-1105
Advanced Systems Unlimited is a Birmingham-based software developer with a fairly unique approach to what they do — and a lot of talent to back it up. Click Here to see our case study. —Francis hare@harebrains.com | 205-873-1105
And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend … Read More
In October, we published This Post about the work we did in supporting The Owner’s Association‘s 2011 rebranding initiative. Not long ago we completed their first post-rebranding collateral piece—and it might just be my personal favorite of the entire campaign to date. It’s a brochure targeting potential Allied Members (typically vendors serving the hospitality industry). Click … Read More
## The following “Farewell” column was written by Thomas Spencer for the 10/26/03 issue of The Birmingham News. It remains one of my all-time favorite pieces from that fine and venerable publication. ## Lord Baltimore Gin was his balm and pork his passion. Virtually every evening after work, Franklin Headen would hold court from a … Read More
Several years ago, during his press conference after a resounding victory (marred only by a couple of minor mistakes), Nick Saban described the outing as “a perfect game. We won, and I still had something to be mad about.” So it’s in honor of our beloved coach that I thought I’d celebrate Alabama’s latest championship … Read More
