February 20, 2017Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook…
August 30, 2013In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the…
July 16, 2013Since 1928, the fine folks at Baggett Transportation have been hauling just about every kind of military freight imaginable. With…- March 19, 2013In our original post on WTI, we introduced you to the company, the development of its brand-messaging strategy, and its…
- January 29, 2013Early this month, Baggett's recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter---the husband-wife driver…
- August 15, 2012In mid-June, we started work with WTI—a flatbed trucking company in Tuscaloosa that needed an overhaul of its driver-recruitment branding…
- June 20, 2012The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town.…
- January 1, 2012I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four…
- November 16, 2011In late September, Baggett's most-excellent recruiting director Daniel Buckhannan asked if we could find a place, in his current ads,…
- August 24, 2011Just this morning, Martha put Erin on a plane for the Great American Truck Show in Dallas. She's really been…
