You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More
BUSINESS
The Walker County Branding Campaign
This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More
Harvest Clean Logo Re-Development
(Photo of old label/logo) Harvest Clean is a waterless hand sanitizer. It’s distributed by a company here in Birmingham, and targeted to the fishing and hunting market. Click Here to see the logo we developed for them. —Francis hare@harebrains.com | 205-873-1105
Advanced Systems Brand Messaging & Website
Advanced Systems Unlimited is a Birmingham-based software developer with a fairly unique approach to what they do — and a lot of talent to back it up. Click Here to see our case study. —Francis hare@harebrains.com | 205-873-1105
Women’s Imaging Brand & Website
Women’s Imaging Associates is an independent radiology practice—and boy, was this project a challenge to the Learning Curve. Click Here to see our case study. Click Here to visit their website. —Francis hare@harebrains.com | 205-873-1105
Empyrean Brand Messaging & Website
(Screen shot of Empyrean’s old website) Here’s another project that involved a significant learning curve. Empyrean’s software enables banks’ Risk Management departments to analyze all aspects (pro and con) of new opportunities they’re considering, by conducting comprehensive business-simulation modeling. It’s significantly faster than the competition’s software; one client reported conducting, in 19 minutes with Empyrean’s software, … Read More
Hare goes International (again) with new ad for JMF
Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After … Read More
The Best Branded Solo Practitioner Ever?
We’d like to think so. A police officer for nearly 15 years, Chad Barnett was working full-time in the recruiting department of a Tuscaloosa-based trucking company when we met him. And (oh by the way) also attending night classes at the Birmingham School of Law — where he earned a perfect 4.0 GPA that semester. … Read More
LG: Where Incompetent Meets Unconscionable
IS THE LG V10 THE DUMBEST PHONE EVER question mark YOU TELL ME period I’VE OWNED FOUR SMART PHONES comma THE V10 IS BY FAR THE MOST EXPENSIVE ONE I’VE EVER OWNED comma AND IT’S THE ONLY ONE THAT ROUTINELY SPELLS OUT THE WORDS “PERIOD” comma “QUESTION MARK” comma “EXCLAMATION POINT” comma AND “COMMA” … Read More
Our Video For Baymont Inn & Suites
A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More