The image above is a photo of the Beben Bluetooth Earbuds I bought on Amazon for $19.99 in 2020. They were delivered to me along with a $40 Amazon gift certificate. Meaning Beben paid me $20 for the privilege of owning their earbuds. THEN they emailed me asking if I would be willing to write a 5-star … Read More
Years in the making. Featuring a cast of thousands. Click Here for the Behind-the-Scenes story and a link to an online flipbook.
My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is looking for a part time career … Read More
We’ve been very lucky in that we actually like the vast majority of clients we’ve served over the years. Brownlee-Morrow is no exception. That said, Brownlee-Morrow is, in another sense, like nearly all clients we’ve served over the years: From time to time, their ideas need a friendly push in the right direction. A maximum-rush … Read More
In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More
Earlier this month, Chinese car startup Byton premiered its electric car at the Consumer Electronics Show in Las Vegas. The car looks nice enough, but the logo and brandline have me wondering if they invested more than 10 minutes searching Clip Art catalogs for their logo, then used a dartboard and Google Translate for their inexplicable … Read More
Brilliant PR move or just plain funny? Both. (This post was originally published in September, 2010 — 9 months after Saban’s first national championship at Alabama) I remember the last time people really hated The Crimson Tide. And not just around the Southeastern Conference, but all over the country. It was about 30 years ago—the … Read More
Apple’s made a lot of news in the past few days over the introduction of its latest generation of smartphones — and rightfully so, I might add. Any new line of products from the world’s most valuable company deserves our attention, and Apple’s next premium phone — the X — introduces a number of notable … Read More
How a veteran mediator doubled his practice in 6 months Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007. In late 2016, Bill hired us to help him … Read More
If you asked me, bad branding played a huge role. Yesterday afternoon, Coca-Cola announced (to near-zero consumer awareness, much less outrage, if my Social Media newsfeeds are an accurate barometer) that it would be replacing Coke Zero with Coke Zero Sugar, which has proven popular outside of America for some time now. Cola Factoid Here’s … Read More
