The image above is a photo of the Beben Bluetooth Earbuds I bought on Amazon for $19.99 in 2020. They were delivered to me along with a $40 Amazon gift certificate. Meaning Beben paid me $20 for the privilege of owning their earbuds. THEN they emailed me asking if I would be willing to write a 5-star … Read More
Years in the making. Featuring a cast of thousands. Click Here for the Behind-the-Scenes story and a link to an online flipbook.
My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is looking for a part time career … Read More
We’ve been very lucky in that we actually like the vast majority of clients we’ve served over the years. Brownlee-Morrow is no exception. That said, Brownlee-Morrow is, in another sense, like nearly all clients we’ve served over the years: From time to time, their ideas need a friendly push in the right direction. A maximum-rush … Read More
There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More
2018 Jemison Award Nominee (First Of Three) In 2008, Jarrod Morgan was Director of Technology at Andrew Jackson University (AJU), and his then-employer — an online-only school — had a problem: Namely, ensuring that its students didn’t cheat on tests. “At the time, we had to send them somewhere to take their tests — typically in the presence … Read More
In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More
Earlier this month, Chinese car startup Byton premiered its electric car at the Consumer Electronics Show in Las Vegas. The car looks nice enough, but the logo and brandline have me wondering if they invested more than 10 minutes searching Clip Art catalogs for their logo, then used a dartboard and Google Translate for their inexplicable … Read More
Brilliant PR move or just plain funny? Both. (This post was originally published in September, 2010 — 9 months after Saban’s first national championship at Alabama) I remember the last time people really hated The Crimson Tide. And not just around the Southeastern Conference, but all over the country. It was about 30 years ago—the … Read More
Several years ago, I was at lunch with a buddy who posed a question I’d stopped asking in the late-80’s. Namely, “Why is radio in Birmingham so bad?” The broad answer is, “Because radio everywhere is bad.” That said, this is not a Bash-Birmingham-Radio column. There are plenty of good people working in commercial radio. And … Read More
