In October, we published This Post about the work we did in supporting The Owner’s Association‘s 2011 rebranding initiative. Not long ago we completed their first post-rebranding collateral piece—and it might just be my personal favorite of the entire campaign to date. It’s a brochure targeting potential Allied Members (typically vendors serving the hospitality industry). Click … Read More
Communications
Baggett’s Fifth Ad: Personal Experience Meets Market Research.
I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers … Read More
I love this little project.
On the morning of Thursday, December 23, I received an email from Jo Brake—The Owners Association’s London-based Regional Manager for Europe, Middle East, Africa and Australasia. She had a last-minute request, in case we could handle it on short notice: A seasonal greeting card design, using the photo below. Although Jo already had specific copy … Read More
Baggett’s Fourth Ad: Giving Thanks.
In late September, Baggett’s most-excellent recruiting director Daniel Buckhannan asked if we could find a place, in his current ads, to insert a simple Happy Thanksgiving message for the month of November. We looked. We thought about it. Then we thought about it some more. We were just about to call Daniel and tell him … Read More
Equal Parts Elvis And Colonel Tom.
REMEMBERING TECH’S COOLEST CONTROL FREAK. It’s six days after Steve Jobs’ death, and I interrupted my work flow this morning to click on a melodramatic story headline about the biological father he never knew. Needless to say, I can’t ever remember being so endlessly fascinated by a company CEO—which is why, at the 11th hour … Read More
Rebranding Premiere Wows Audiences Worldwide!
(Yeah, that’s Ellen. We go way back.) Monday, October 24, the IHG Owners Association (an organization representing IHG Hotel Franchisees worldwide, formerly known as IAHI, The Owners’ Association) premiered its new brand platform during the IHG Americas Conference in Las Vegas—culminating a re-branding process we began with them just over a year ago. And yes, … Read More
Our Latest Project.
A simple (but effective!) sales piece for one of the internet’s genuine success stories. Last year, while working with our good friends Zane Tarence and Frank Dixon on an electronic sales presentation for LakeHomes.com, we had the great pleasure of meeting Shane Pike. A former Director of Online Marketing & Business Development at CareerBuilder.com, Shane … Read More
Baggett’s Third Ad: Show Them The Money.
Our latest ad features Baggett’s Traffic Manager, David Crommelin. He’s the guy who determines each driver’s pay on a weekly basis. Needless to say, nobody exemplifies the way a company treats its drivers quite like the Traffic Manager. And boy-oh-boy, in our interviews with Baggett drivers, we heard plenty of salty comments about the way … Read More
Baggett’s Second Ad: New Direction, Same Core Message.
With our first ad, we let one of Baggett’s driver teams tell the company’s unique story. With our second ad, we decided to focus on a dispatcher. After all, dispatchers are a company’s primary point of contact with drivers. What better way to highlight the kind of company Baggett is to work with, right? During … Read More
Sears Goes Zombie. And Other Halloween Treats.
In case you haven’t heard about it yet, Sears has unveiled a fairly gruesome Zombie website for Halloween. It seems to have generated a good amount of blog and media coverage—including CNN International—and it’s supported by the Twitter persona Mr. S.H. Zombie, who, at last count, had 789 followers. (Strangely enough, though, there’s no official … Read More