Years in the making. Featuring a cast of thousands. Click Here for the Behind-the-Scenes story and a link to an online flipbook.
Harbert’s 25th Anniversary Annual Report
Communications
George Shamblin / Author Bio
Writer, Teacher and Pastor, George Shamblin is that rare individual whose excitement on the day of his salvation never cooled. He’s a man who lives to challenge other Christians to take God’s gift to them, and pay it forward. It’s a challenge borne of equal parts enthusiasm and concern. “At any given time,” he contends, … Read More
Job-Hunting Do’s And Don’ts. Mostly Don’ts.
My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is looking for a part time career … Read More
May we suggest a different approach?
We’ve been very lucky in that we actually like the vast majority of clients we’ve served over the years. Brownlee-Morrow is no exception. That said, Brownlee-Morrow is, in another sense, like nearly all clients we’ve served over the years: From time to time, their ideas need a friendly push in the right direction. A maximum-rush … Read More
15-SECOND SHOCKER: Nick Saban Makes Fun Of Himself!
Brilliant PR move or just plain funny? Both. (This post was originally published in September, 2010 — 9 months after Saban’s first national championship at Alabama) I remember the last time people really hated The Crimson Tide. And not just around the Southeastern Conference, but all over the country. It was about 30 years ago—the … Read More
When Clients Won’t Listen
Several years ago, I was at lunch with a buddy who posed a question I’d stopped asking in the late-80’s. Namely, “Why is radio in Birmingham so bad?” The broad answer is, “Because radio everywhere is bad.” That said, this is not a Bash-Birmingham-Radio column. There are plenty of good people working in commercial radio. And … Read More
A blog. A mailing list. And something to say.
How a veteran mediator doubled his practice in 6 months Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007. In late 2016, Bill hired us to help him … Read More
What’s Behind Coke’s Latest Flop?
If you asked me, bad branding played a huge role. Yesterday afternoon, Coca-Cola announced (to near-zero consumer awareness, much less outrage, if my Social Media newsfeeds are an accurate barometer) that it would be replacing Coke Zero with Coke Zero Sugar, which has proven popular outside of America for some time now. Cola Factoid Here’s … Read More
Why Content Marketing May (Or May Not) Be Right For Your Business.
In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More
Same Old Story. Brand New Telling.
(Our Latest Ad For JamisonMoneyFarmer CPAs) As we orginally reported in this 2015 post, you might be surprised to learn that the CPA firm with Alabama’s most active overseas practice is headquartered 45 miles Southwest of Birmingham International Airport. Naturally, we’d been nagging our good friend Bobby Bragg for at least a year that it … Read More