The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper.
Our White Paper for The Owners Association
Work
Our Video For Baymont Inn & Suites
A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More
Hare goes International with new ad for Kleysen
In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for … Read More
Our White Paper for Hygia
Hygia sterilizes and re-processes low-cost items used in hospitals which were once routinely thrown-away after a single use. They’re unique in the industry, in their exclusive focus on those low-cost items, which they’ve branded as Essential Clinical Commodities. The white paper we developed for them serves as a semi-unbiased Buyer’s Guide for hospitals considering which … Read More
Latest Baggett Project A Real Blast
Since 1928, the fine folks at Baggett Transportation have been hauling just about every kind of military freight imaginable. With the war efforts overseas gradually ramping down, Baggett’s exploring new opportunities in the private sector. After all, there are plenty of companies with extremely high standards for the carriers they’ll use; companies with cargo requiring … Read More
Our Latest Ad For WTI
In our original post on WTI, we introduced you to the company, the development of its brand-messaging strategy, and its first two ads. Naturally, we’d like to think those two ads were part of the reason WTI increased its driver force by nearly 24% in the first two months they were with us. However, by … Read More
Baggett’s Seventh Ad: Fish In A Barrel
Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad. Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition … Read More
New Client. New Campaign.
In mid-June, we started work with WTI—a flatbed trucking company in Tuscaloosa that needed an overhaul of its driver-recruitment branding and advertising program. To see a typical “pre-Hare” WTI ad, Click Here. DEVELOPING WTI’S BRANDLINE As always, we conducted a lot of background interviews—with everyone from recently-hired drivers to longtime CEO Rendy Taylor. From those … Read More
Baggett’s Sixth Ad: Creative Goes Cross-Country
The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our … Read More
Dunn Construction’s Website Is Finally Online!
And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend … Read More