We’d like to think so. A police officer for nearly 15 years, Chad Barnett was working full-time in the recruiting department of a Tuscaloosa-based trucking company when we met him. And (oh by the way) also attending night classes at the Birmingham School of Law — where he earned a perfect 4.0 GPA that semester. … Read More
The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper.
A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More
Hygia sterilizes and re-processes low-cost items used in hospitals which were once routinely thrown-away after a single use. They’re unique in the industry, in their exclusive focus on those low-cost items, which they’ve branded as Essential Clinical Commodities. The white paper we developed for them serves as a semi-unbiased Buyer’s Guide for hospitals considering which … Read More
Since 1928, the fine folks at Baggett Transportation have been hauling just about every kind of military freight imaginable. With the war efforts overseas gradually ramping down, Baggett’s exploring new opportunities in the private sector. After all, there are plenty of companies with extremely high standards for the carriers they’ll use; companies with cargo requiring … Read More
In our original post on WTI, we introduced you to the company, the development of its brand-messaging strategy, and its first two ads. Naturally, we’d like to think those two ads were part of the reason WTI increased its driver force by nearly 24% in the first two months they were with us. However, by … Read More
Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad. Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition … Read More
In mid-June, we started work with WTI—a flatbed trucking company in Tuscaloosa that needed an overhaul of its driver-recruitment branding and advertising program. To see a typical “pre-Hare” WTI ad, Click Here. DEVELOPING WTI’S BRANDLINE As always, we conducted a lot of background interviews—with everyone from recently-hired drivers to longtime CEO Rendy Taylor. From those … Read More
The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our … Read More
And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend … Read More
