And we can’t tell you a thing about his company, his name, or the product he and his partner developed. But we can tell you this: Not only have he and his partner developed a potential game-changing technology for a sector of the economy that accounts for more than $2.5 trillion in annual spending, he has a wicked … Read More
We’ve been very lucky in that we actually like the vast majority of clients we’ve served over the years. Brownlee-Morrow is no exception. That said, Brownlee-Morrow is, in another sense, like nearly all clients we’ve served over the years: From time to time, their ideas need a friendly push in the right direction. A maximum-rush … Read More
There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More
In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More
Earlier this month, Chinese car startup Byton premiered its electric car at the Consumer Electronics Show in Las Vegas. The car looks nice enough, but the logo and brandline have me wondering if they invested more than 10 minutes searching Clip Art catalogs for their logo, then used a dartboard and Google Translate for their inexplicable … Read More
In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More
(Our Latest Ad For JamisonMoneyFarmer CPAs) As we orginally reported in this 2015 post, you might be surprised to learn that the CPA firm with Alabama’s most active overseas practice is headquartered 45 miles Southwest of Birmingham International Airport. Naturally, we’d been nagging our good friend Bobby Bragg for at least a year that it … Read More
DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More
This past weekend, JamisonMoneyFarmer hosted the 5th Annual US German Summit at its Tuscaloosa headquarters. Thanks to JMF‘s Bobby Bragg (always a pleasure to serve) for the project. And to our longtime friend Candice Londino for Art Direction & Production. CLICK HERE to see the campaign.
Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different … Read More
