This column was originally published in the January, 2012 issue of B-Metro Magazine. Now seemed like a good time to re-post it. Almost true story: A fine Southern lady and her daughter are taking a cab through New York, when the young girl asks about several brazenly-dressed women standing at a nearby street corner. “Well, sweetheart,” … Read More
Heartland 2017 – Let’s Twist Again
Americana Made Great. #3 in the series. CLICK HERE to Play OR Download the audio file AND the playlist. Click Here for links to all our online mixes.
When Clients Won’t Listen
Several years ago, I was at lunch with a buddy who posed a question I’d stopped asking in the late-80’s. Namely, “Why is radio in Birmingham so bad?” The broad answer is, “Because radio everywhere is bad.” That said, this is not a Bash-Birmingham-Radio column. There are plenty of good people working in commercial radio. And … Read More
Is Apple Doomed To Be The Next Apple?
Apple’s made a lot of news in the past few days over the introduction of its latest generation of smartphones — and rightfully so, I might add. Any new line of products from the world’s most valuable company deserves our attention, and Apple’s next premium phone — the X — introduces a number of notable … Read More
A blog. A mailing list. And something to say.
How a veteran mediator doubled his practice in 6 months Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007. In late 2016, Bill hired us to help him … Read More
Choose Your Associates Wisely.
Our web programmer Richard Thomas recently removed himself from consideration for a significant new business opportunity—after receiving a series of abrasive communiqués from the organization’s top executive (a physician). The last of which concluded with a direct order: “From now on, you will refer to me as Dr. [Whatever].” Shortly after that decision, Richard’s partner … Read More
What’s Behind Coke’s Latest Flop?
If you asked me, bad branding played a huge role. Yesterday afternoon, Coca-Cola announced (to near-zero consumer awareness, much less outrage, if my Social Media newsfeeds are an accurate barometer) that it would be replacing Coke Zero with Coke Zero Sugar, which has proven popular outside of America for some time now. Cola Factoid Here’s … Read More
Why Content Marketing May (Or May Not) Be Right For Your Business.
In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More
Same Old Story. Brand New Telling.
(Our Latest Ad For JamisonMoneyFarmer CPAs) As we orginally reported in this 2015 post, you might be surprised to learn that the CPA firm with Alabama’s most active overseas practice is headquartered 45 miles Southwest of Birmingham International Airport. Naturally, we’d been nagging our good friend Bobby Bragg for at least a year that it … Read More
A Brand & A National Campaign. In Two Weeks?
DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More