Healthcare companies spend enormous amounts of money on marketing. And yet, so many of them — especially firms offering healthcare services to providers — still struggle to grow. Not because they lack marketing activity, but because they lack messaging clarity. That distinction matters more now than ever. Your healthcare marketing problem probably isn’t visibility Most healthcare executives assume their problem is lack of exposure … Read More

If you’re a healthcare provider — or a company serving healthcare providers — you’ve probably searched for something like: “best healthcare marketing agencies.” What you found likely looked like this: Long lists. Generic claims. Promises of more leads, more traffic and more growth. Here’s the problem: Most healthcare organizations don’t necessarily need more marketing. They need the right message — delivered the right way, … Read More

I recently made a very happy discovery   Namely, that I was wrong about a client’s brand line. Here’s what’s particularly interesting about it: In my conversations with their clients, every one of them had agreed that the line was NOT reflective of what they thought of the organization. Background I’m working with my longtime friend John Steakley, who’s hired me to help his … Read More

How Birmingham’s Hare Communications helps healthcare providers and healthcare-services companies break through growth plateaus — using brand strategy, SEO and GEO. Let’s start with a question you may have asked yourself recently: “We have a great product. We have a strong team. We’re genuinely better than our competition. So why aren’t we growing faster?” If you work in healthcare — on the provider side … Read More

NOTE: The article below is one of a half-dozen ProxsysRx Profile articles we wrote in support of the company’s Employment Branding and Recruitment outreach. Week One: Tallahassee, Florida. Training at the pharmacy. Week Two: Holyoke, Massachusetts. Training at the pharmacy. Week Three: Houma, Louisiana. Training at the pharmacy. Week Four: Home. You’d think, at some point, that a life spent mostly on the road … Read More

Let’s start with the number: One billion dollars. That’s how much ProxsysRx — which has merged into VytlOne — had generated, by the end of 2025, in Savings For Patient Care & Support for the hospitals they serve. When we launched their content campaign in October 2021, that number was $20 million. That’s a 25x increase. In just over two years. If you work … Read More

Several years ago, my wife decided she wanted a night away from the house for her Christmas present — so we booked a room at Aloft for a Friday night. On the Tuesday before, I received an email from Aloft—which read, in part, “Aloha Francis! Are you ready to a-go-go? Your Aloft adventure is coming up, and we can’t wait to amuse you with … Read More

How we helped ProxsysRx grow from $20M to $1B in just over four years If you work in healthcare — especially on the provider or services side — you’ve probably felt this tension: You know you deliver real value. But the market doesn’t fully understand it. So you do what most organizations do. You invest in marketing. A new website. More blog posts. SEO. … Read More

Years in the making. Featuring a cast of thousands.   Click Here for the Behind-the-Scenes story and a link to an online flipbook. … Read More

How a veteran mediator doubled his practice in 6 months Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007. In late 2016, Bill hired us to help him promote his practice — which he’d built, over 10 … Read More