Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad.
Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition for Owner Operator drivers, we recommended producing our most direct message ever. Daniel agreed. Which, in fact, was why he recommended Scott and Darlene in the first place.
After a quick phone call—which lasted all of 15 minutes—the ad practically wrote itself.
Click Here to see the results.
Click Here to see our sixth ad for Baggett.