Several weeks ago, I met Alan Lasseter—whose son plays on my son’s soccer team. I knew right off, this was a guy I was going to enjoy seeing on Saturdays. The following Thursday he sent me an email asking for my help. Seems he’d already invested several months of his time launching a sports management … Read More
Author: Francis
Nice logo, Belk. Almost as nice as ours!
We couldn’t help but notice the similarities between the new Belk logo (a vast improvement over their old one, to be sure) and the logo we developed early last summer for a new client—Hospice Partners of America. What’s really interesting about our logo is, it shouldn’t have even happened in the first place. Granted, the … Read More
Seriously, People: We’re Better Than We Think.
(Bull Connor: He’s dead. Really.) Birmingham is full of losers. None bigger than yours truly. I honestly don’t think I’ve ever met someone who’s relocated to Birmingham from a comparably-sized (or larger) city without asking them, “What in the world got you to move here?” The inherent assumption, of course, being that nobody would move … Read More
Sears Goes Zombie. And Other Halloween Treats.
In case you haven’t heard about it yet, Sears has unveiled a fairly gruesome Zombie website for Halloween. It seems to have generated a good amount of blog and media coverage—including CNN International—and it’s supported by the Twitter persona Mr. S.H. Zombie, who, at last count, had 789 followers. (Strangely enough, though, there’s no official … Read More
Better Than The Betty White Spot?
CLICK HERE TO PLAY By now you’ve surely seen the Snickers spot starring Betty White—which earned a knockout victory in the Ad Meter rankings for this year’s Super Bowl ads. And which spawned the Facebook love-fest that ultimately led to Betty hosting Saturday Night Live. Needless to say, it was a great spot—both for Betty … Read More
Why I Rarely Ever Post Reader Comments
In general, the folks who send me Comments appear to come from another planet altogether. Like, for example, the putz with Abercrombie Fitch UK who sent me the same 902 word sales pitch thirteen times. That said, if you have a comment that’s actually related to one of my posts, send me an email with … Read More
Team Spirit? Brand Loyalty!
Last year my cousin Suzelle emailed me a snapshot from the apartment she owns in Paris — along with a friendly, “You should come visit sometime.” Oops. So yes, this past July, the Birmingham Harebillies loaded up the truck and were there in Gay-Paree (that’s Paris, y’all) when The Tour de France rolled into town. … Read More
And How Does This Relate To Social Media?
I was just about to leave a Birmingham Venture Club event the other evening when I stepped into a conversation with Josh Watkins (an attorney at Feld Hyde) and Brian Cauble (an iPhone app developer with Appsolute Genius) on my way out the door. Both nice guys, to be sure. However, I am not a … Read More
Wherein The Author Comes Out Of The Closet
(This Week’s B-Metro Column) This column, its 87-song Playlist, and easily 12 hours of listening time over past few weeks, were directly inspired by a brief clip from “The Other Guys,” the new Will Ferrell / Mark Wahlberg buddy-cop movie. The guys receive radio orders to Bust A Perp. And not just any Perp. The … Read More
Whadayew Mean You Don’t Like It?
Dunn Building Company is a client we’ve long enjoyed working with. Aside from being consistently friendly and reasonable people, they’ve allowed us to do some pretty Out Of The Box creative work—compared to the typical construction company’s stuff. Like this ad: Click Here Anyhow, they recently asked us to produce an employment recruiting ad — … Read More