Several years ago, my wife decided she wanted a night away from the house for her Christmas present — so we booked a room at Aloft for a Friday night. On the Tuesday before, I received an email from Aloft—which read, in part, “Aloha Francis! Are you ready to a-go-go? Your Aloft adventure is coming … Read More
Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different … Read More
You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More
I wrote the following email first thing in the morning on September 12, 2001. Hope you find it worthwhile reading. If Jerry Maguire can do it, so can I – – – So here is my personal manifesto: I believe our nation as a whole, and each of us individually, has been given the … Read More
Bradford Price at AllSouth (a roofing contractor) hired us to develop a small Black & White ad to place in a program produced by the Big Oak Ranch, “a Christian home for children needing a chance” (just in case you didn’t already know). They were pretty pleased with the results. We were too! Incidentally, if you … Read More
This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More
(Photo of old label/logo) Harvest Clean is a waterless hand sanitizer. It’s distributed by a company here in Birmingham, and targeted to the fishing and hunting market. Click Here to see the logo we developed for them. —Francis hare@harebrains.com | 205-873-1105
Advanced Systems Unlimited is a Birmingham-based software developer with a fairly unique approach to what they do — and a lot of talent to back it up. Click Here to see our case study. —Francis hare@harebrains.com | 205-873-1105
Women’s Imaging Associates is an independent radiology practice—and boy, was this project a challenge to the Learning Curve. Click Here to see our case study. Click Here to visit their website. —Francis hare@harebrains.com | 205-873-1105
(Screen shot of Empyrean’s old website) Here’s another project that involved a significant learning curve. Empyrean’s software enables banks’ Risk Management departments to analyze all aspects (pro and con) of new opportunities they’re considering, by conducting comprehensive business-simulation modeling. It’s significantly faster than the competition’s software; one client reported conducting, in 19 minutes with Empyrean’s software, … Read More
