Lilly Ledbetter Fair Pay Act


The Lilly Ledbetter Fair Pay Act was the first bill President Obama signed into law—which he did, in the East Room of the White House, on Jan. 29, 2009. This act amends the Civil Rights Act of 1964—reversing a much-maligned 2007 US Supreme Court decision which arbitrarily imposed a 180-day statute of limitations for employees filing wage discrimination charges. In 1999, Lilly Ledbetter learned that (for nearly two decades) she had been paid thousands less than her male counterparts at Goodyear Tire & Rubber—for the same quality work. And while the Supreme Court decision denied Ms. Ledbetter her legal right of redress under existing law, the Fair Pay Act which bears her name will assure that legal right for generations of working women to come.

Lead attorney Jon Goldfarb of Wiggins Childs, Quinn & Pantazis represented Ledbetter in her 10-year pay discrimination battle against Goodyear. When Obama’s White House signaled its intention to sign the Fair Pay Act into law, Wiggins Childs retained Hare Communications to develop and implement a plan to maximize exposure for Lilly Ledbetter, her cause, and the law firm’s role in representing that cause.

Our strategy called for a national media campaign highlighting Ledbetter and the firm, coupled with a Press Conference (at Wiggins Childs’ offices) which was attended by Alabama Congressman Artur Davis and Judge U.W. Clemon—whose original ruling in Ledbetter’s favor was overturned by the Supreme Court.