Board Out Of His Mind? Not Even For A Minute.

Board Out Of His Mind? Not Even For A Minute.

Almost true story: It’s the first day of kindergarten for Brian Giattina’s son, and his turn comes to introduce himself. “I’m Gus. My dad runs a meth lab and an extortion ring.” Horrified, the teacher pulls him aside. “Gus, your father is a good man. Why would you say something like that?” “I didn’t want

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New Client. New Campaign.

New Client. New Campaign.

In mid-June, we started work with WTI—a great flatbed trucking company in Tuscaloosa that needed an overhaul of its driver-recruitment branding and advertising program. To see a typical “pre-Hare” WTI ad, Click Here. DEVELOPING WTI’S BRANDLINE As always, we conducted a lot of background interviews—with everyone from recently-hired drivers to longtime CEO Rendy Taylor. From

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Baggett’s Sixth Ad: Creative Goes Cross-Country

Baggett’s Sixth Ad: Creative Goes Cross-Country

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our

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Bad Day? Not An Option Here.

Bad Day? Not An Option Here.

When I grow up, I want to be like Calvin Morris. If you’ve ever passed the Publix shopping center on Green Springs during weekday lunch hours, Calvin is the guy dancing on the sidewalk with the Firehouse Subs sign. In my entire life, I have never seen anyone bring more joy to his work. Calvin

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Dunn Construction’s Website Is Finally Online!

Dunn Construction's Website Is Finally Online!

And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend

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Owner’s Association Rebranding Continued.

Owner's Association Rebranding Continued.

In October, we published This Post about the work we did in supporting The Owner’s Association‘s 2011 rebranding initiative. Not long ago we completed their first post-rebranding collateral piece—and it might just be my personal favorite of the entire campaign to date. It’s a brochure targeting  potential Allied Members (typically vendors serving the hospitality industry). Click

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Simple Tastes For Neighborhood Friend

Simple Tastes For Neighborhood Friend

## The following “Farewell” column was written by Thomas Spencer for the 10/26/03 issue of The Birmingham News. It remains one of my all-time favorite pieces from that fine and venerable publication. ## Lord Baltimore Gin was his balm and pork his passion. Virtually every evening after work, Franklin Headen would hold court from a

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Let’s Do The Time Warp.

Let’s Do The Time Warp.

I recently read (and, by the way, mostly enjoyed) Stephen King’s latest novel, 11/22/63. Which, to make a very long story short, is a book involving time travel. For some reason, it’s reminded me of a real life King-esque story from my own past. So join me as we return to a balmy evening in

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What Would Nick Do?

What Would Nick Do?

Several years ago, during his press conference after a resounding victory (marred only by a couple of minor mistakes), Nick Saban described the outing as “a perfect game. We won, and I still had something to be mad about.” So it’s in honor of our beloved coach that I thought I’d celebrate Alabama’s latest championship

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Can’t We All Just Get Along?

Can’t We All Just Get Along?

Almost true story: A fine Southern lady and her daughter are taking a cab through New York, when the young girl asks about several brazenly-dressed women standing at a nearby street corner. “Well, sweetheart,” her mother explains, “those women are personal escorts. Single gentlemen hire ladies like that to keep them company.” “Aww comon, toots,”

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