Vote Clifford “Big Don” Twilley Radio Spot.

Special thanks to my buddy Jim Allen for sending me the radio spot below from this year’s election. Up in his neck of the woods (Decatur), says Jim, Big Don is a legend.   Click, play, enjoy! vote clifford ‘big don’ twilley

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LG: Where Incompetent Meets Unconscionable

IS THE LG V10 THE DUMBEST PHONE EVER question mark   YOU TELL ME period I’VE OWNED FOUR SMART PHONES comma THE V10 IS BY FAR THE MOST EXPENSIVE ONE I’VE EVER OWNED comma AND IT’S THE ONLY ONE THAT ROUTINELY SPELLS OUT THE WORDS “PERIOD” comma “QUESTION MARK” comma “EXCLAMATION POINT” comma AND “COMMA”

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Our White Paper for The Owners Association

The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper

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Our Video For Baymont Inn & Suites

Our Video For Baymont Inn & Suites

A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject

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Hare goes International with new ad for Kleysen

Hare goes International with new ad for Kleysen

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for

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Our White Paper for Hygia

Hygia sterilizes and re-processes low-cost items used in hospitals which were once routinely thrown-away after a single use. They’re unique in the industry, in their exclusive focus on those low-cost items, which they’ve branded as Essential Clinical Commodities. The white paper we developed for them serves as a semi-unbiased Buyer’s Guide for hospitals considering which

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Latest Baggett Project A Real Blast

Since 1928, the fine folks at Baggett Transportation have been hauling just about every kind of military freight imaginable. With the war efforts overseas gradually ramping down, Baggett’s exploring new opportunities in the private sector. After all, there are plenty of companies with extremely high standards for the carriers they’ll use; companies with cargo requiring

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Our Latest Ad For WTI

Our Latest Ad For WTI

In our original post on WTI, we introduced you to the company, the development of its brand-messaging strategy, and its first two ads.  Naturally, we’d like to think those two ads were part of the reason WTI increased its driver force by nearly 24% in the first two months they were with us. However, by

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Feeling Sleepy & Sluggish – Maybe Even A Little Grumpy Today?

Feeling Sleepy & Sluggish - Maybe Even A Little Grumpy Today?

WHY DAYLIGHT SAVINGS TIME SHOULD BE POSTPONED UNTIL JUNE. Attention, DC-area politicians: Let’s assume, for the sake of argument, that your office hours begin at 8 AM. NOW: First thing in the morning, when you roll into the office at what should be 7 AM… >Ask yourself how it feels to be at your desk just

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Baggett’s Seventh Ad: Fish In A Barrel

Baggett's Seventh Ad: Fish In A Barrel

Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad.  Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition

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