Sears Goes Zombie. And Other Halloween Treats.

In case you haven’t heard about it yet, Sears has unveiled a fairly gruesome Zombie website for Halloween. It seems to have generated a good amount of blog and media coverage—including CNN International—and it’s supported by the Twitter persona Mr. S.H. Zombie, who, at last count, had 789 followers. (Strangely enough, though, there’s no official Sears Zombie Facebook page.)

My only complaint of the site is a bit ill-founded from a marketing perspective: Most of its links take you straight to Sears’ regular site, and there’s no apparent Home Page link for the Zombie site. Yeah, I understand the point is to lead you to Sears products—but at the same time, I’d like to be able immerse myself in the Zombie experience more completely. After all, this is a pretty cool concept—and one that effectively supports Sears’ likely goal of making its brand feel younger and hipper.

Overall, it’s a solid effort—given the likely returns it should generate on a comparatively modest investmentand I especially like the brandline: Afterlife. Well Spent.

AND FOR YOUR FURTHER ENTERTAINMENT

The Halloween pumpkins below were all carved by a Michigan-based artist named Ray Villafane.

(Remember, you can click on any image to see it larger.)



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