Archive for July, 2017

What’s Behind Coke’s Latest Flop?

What’s Behind Coke’s Latest Flop?

If you asked me, bad branding played a huge role. Yesterday afternoon, Coca-Cola announced (to near-zero consumer awareness, much less outrage, if my Social Media newsfeeds are an accurate barometer) that it would be replacing Coke Zero with Coke Zero Sugar, which has proven popular outside of America for some time now. Cola Factoid Here’s [&hellip

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