Archive for April, 2017

When Clients Won’t Listen

When Clients Won’t Listen

I was at lunch one day with a buddy who posed a question I stopped asking a long time ago: “Why is radio in Birmingham so bad?” The broad answer is, “Because radio is bad everywhere.” That said, this is not a Bash-The-Radio column. There are plenty of good people working in commercial radio. And

Don’t Just Make Sales. Create Experiences.

Don’t Just Make Sales. Create Experiences.

Several years ago, my wife decided she wanted a night away from the house for her Christmas present — so we booked a room at Aloft for a Friday night. On the Tuesday before, I received an email from Aloft—which read, in part, “Aloha Francis! Are you ready to a-go-go? Your Aloft adventure is coming

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