Archive for June, 2012

Baggett’s Sixth Ad: Creative Goes Cross-Country

Baggett’s Sixth Ad: Creative Goes Cross-Country

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our

Bad Day? Not An Option Here.

Bad Day? Not An Option Here.

When I grow up, I want to be like Calvin Morris. If you’ve ever passed the Publix shopping center on Green Springs during weekday lunch hours, Calvin is the guy dancing on the sidewalk with the Firehouse Subs sign. In my entire life, I have never seen anyone bring more joy to his work. Calvin

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