Archive for June, 2011

Baggett’s Third Ad: Show Them The Money.

Our latest ad features Baggett’s Traffic Manager, David Crommelin. He’s the guy who determines each driver’s pay on a weekly basis. Needless to say, nobody exemplifies the way a company treats its drivers quite like the Traffic Manager. And boy-oh-boy, in our interviews with Baggett drivers, we heard plenty of salty comments about the way

What Do o.b. Tampons Have To Do With Truck Driver Recruiting?

What Do o.b. Tampons Have To Do With Truck Driver Recruiting?

(A WORD OF EXPLANATION: This post originally appeared on our other blog—which is focused entirely on truck driver recruiting. There are loads of posts I consider far more interesting than this one, but for some reason, it keeps popping-up in the blog’s stats among our Most-Read posts.) The best truck driver recruitment campaigns start with

Could I Get One More To Go?

Could I Get One More To Go?

(Special thanks to Joe York, and the short film “Gus”,  for the image.) One Saturday morning in mid-April, my wife joined our son and me for one of our periodic bike trips from the house in Forest Park to Downtown and back. Along the way, we visited several of the places we often stop: Sloss

A R-eel Fish Story

A R-eel Fish Story

The following article was originally printed September 3, 2009 in the Sea Breeze News—very possibly the wittiest small-town newspaper in the known universe. Two weeks ago a group of four men, Steve Hoyland Jr. with friends Bruce, Ken and Erik, set off on an overnight offshore fishing trip. They left at noon on a Tuesday

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