Archive for March, 2011



(Confessions of a NumLock) Over the past several months I’ve had three paradigm-shifting experiences in my personal relationship with the computer. The first occurred last April. My office email program crashed, and I lost every single message I had sent over the previous two months. Several hours after I regained consciousness, I found myself completely

Baggett’s Second Ad: New Direction, Same Core Message.

With our first ad, we let one of Baggett’s driver teams tell the company’s unique story. With our second ad, we decided to focus on a dispatcher. After all, dispatchers are a company’s primary point of contact with drivers. What better way to highlight the kind of company Baggett is to work with, right? During

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