Archive for December, 2010

The Neatest Project We’ve Had In A While.

Several weeks ago, I met Alan Lasseter—whose son plays on my son’s soccer team. I knew right off, this was a guy I was going to enjoy seeing on Saturdays. The following Thursday he sent me an email asking for my help. Seems he’d already invested several months of his time launching a sports management

Nice logo, Belk. Almost as nice as ours!

Nice logo, Belk. Almost as nice as ours!

We couldn’t help but notice the similarities between the new Belk logo (a vast improvement over their old one, to be sure) and the logo we developed early last summer for a new client—Hospice Partners of America. What’s really interesting about our logo is, it shouldn’t have even happened in the first place. Granted, the

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