Archive for the ‘BUSINESS’ Category

Why Content Marketing May (Or May Not) Be Right For Your Business.

Why Content Marketing May (Or May Not) Be Right For Your Business.

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system

Same Old Story. Brand New Telling.

Same Old Story. Brand New Telling.

(Our Latest Ad For JamisonMoneyFarmer CPAs) As we orginally reported in this 2015 post, you might be surprised to learn that the CPA firm with Alabama’s most active overseas practice is headquartered 45 miles Southwest of Birmingham International Airport. Naturally, we’d been nagging our good friend Bobby Bragg for at least a year that it

A Brand & A National Campaign. In Two Weeks?

A Brand & A National Campaign. In Two Weeks?

DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing

US/German Summit Campaign

US/German Summit Campaign

This past weekend, JamisonMoneyFarmer hosted the 5th Annual US German Summit at its Tuscaloosa headquarters. Thanks to JMF‘s Bobby Bragg (always a pleasure to serve) for the project. And to our longtime friend Candice Londino for Art Direction & Production. CLICK HERE to see the campaign

When Clients Won’t Listen

When Clients Won’t Listen

I was at lunch one day with a buddy who posed a question I stopped asking a long time ago: “Why is radio in Birmingham so bad?” The broad answer is, “Because radio is bad everywhere.” That said, this is not a Bash-The-Radio column. There are plenty of good people working in commercial radio. And

Don’t Just Make Sales. Create Experiences.

Don’t Just Make Sales. Create Experiences.

Several years ago, my wife decided she wanted a night away from the house for her Christmas present — so we booked a room at Aloft for a Friday night. On the Tuesday before, I received an email from Aloft—which read, in part, “Aloha Francis! Are you ready to a-go-go? Your Aloft adventure is coming

Is Your Company Doing Facebook Wrong?

Is Your Company Doing Facebook Wrong?

Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different

Jones Kirkpatrick’s Re-Branding & Website

Jones Kirkpatrick's Re-Branding & Website

You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice

The Walker County Branding Campaign

The Walker County Branding Campaign

This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director

Hare goes International (again) with new ad for JMF

Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After

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