Archive for the ‘Trucking’ Category

Is Your Company Doing Facebook Wrong?

Is Your Company Doing Facebook Wrong?

Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different

Hare goes International with new ad for Kleysen

Hare goes International with new ad for Kleysen

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for

Latest Baggett Project A Real Blast

Since 1928, the fine folks at Baggett Transportation have been hauling just about every kind of military freight imaginable. With the war efforts overseas gradually ramping down, Baggett’s exploring new opportunities in the private sector. After all, there are plenty of companies with extremely high standards for the carriers they’ll use; companies with cargo requiring

Our Latest Ad For WTI

Our Latest Ad For WTI

In our original post on WTI, we introduced you to the company, the development of its brand-messaging strategy, and its first two ads.  Naturally, we’d like to think those two ads were part of the reason WTI increased its driver force by nearly 24% in the first two months they were with us. However, by

Baggett’s Seventh Ad: Fish In A Barrel

Baggett's Seventh Ad: Fish In A Barrel

Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad.  Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition

New Client. New Campaign.

New Client. New Campaign.

In mid-June, we started work with WTI—a great flatbed trucking company in Tuscaloosa that needed an overhaul of its driver-recruitment branding and advertising program. To see a typical “pre-Hare” WTI ad, Click Here. DEVELOPING WTI’S BRANDLINE As always, we conducted a lot of background interviews—with everyone from recently-hired drivers to longtime CEO Rendy Taylor. From

Baggett’s Sixth Ad: Creative Goes Cross-Country

Baggett’s Sixth Ad: Creative Goes Cross-Country

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our

Baggett’s Fifth Ad: Personal Experience Meets Market Research.

I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers

Baggett’s Fourth Ad: Giving Thanks.

Baggett’s Fourth Ad: Giving Thanks.

In late September, Baggett’s most-excellent recruiting director Daniel Buckhannan asked if we could find a place, in his current ads, to insert a simple Happy Thanksgiving message for the month of November. We looked. We thought about it. Then we thought about it some more. We were just about to call Daniel and tell him

Bon Voyage, Erin!

Bon Voyage, Erin!

Just this morning, Martha put Erin on a plane for the Great American Truck Show in Dallas. She’s really been looking forward to it—since James Hudson (one of our many good friends at Randall-Reilly) was kind enough to send her a snapshot of a Time And Temperature display indicating that the outdoor temperature was exactly 100º.

TO TOP Subscribe RSS Twitter!