Archive for the ‘People’ Category

Is Your Company Doing Facebook Wrong?

Is Your Company Doing Facebook Wrong?

Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different

Fourteen Years Ago Today.

Fourteen Years Ago Today.

I wrote the following email first thing in the morning on September 12, 2001. Hope you find it worthwhile reading. If Jerry Maguire can do it, so can I – – - So here is my personal manifesto: I believe our nation as a whole, and each of us individually, has been given the opportunity

Our Video For Baymont Inn & Suites

Our Video For Baymont Inn & Suites

A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject

Hare goes International with new ad for Kleysen

Hare goes International with new ad for Kleysen

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for

Baggett’s Seventh Ad: Fish In A Barrel

Baggett's Seventh Ad: Fish In A Barrel

Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad.  Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition

Baggett’s Sixth Ad: Creative Goes Cross-Country

Baggett’s Sixth Ad: Creative Goes Cross-Country

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our

I love this little project.

I love this little project.

On the morning of Thursday, December 23, I received an email from Jo Brake—The Owners Association’s London-based Regional Manager for Europe, Middle East, Africa and Australasia. She had a last-minute request, in case we could handle it on short notice: A seasonal greeting card design, using the photo below. Although Jo already had specific copy

Bon Voyage, Erin!

Bon Voyage, Erin!

Just this morning, Martha put Erin on a plane for the Great American Truck Show in Dallas. She’s really been looking forward to it—since James Hudson (one of our many good friends at Randall-Reilly) was kind enough to send her a snapshot of a Time And Temperature display indicating that the outdoor temperature was exactly 100º.

Fletcher Hare: YouTube Star

Fletcher Hare: YouTube Star

(He’s in the middle, wearing the Parliament T-Shirt) Fletcher signed-up for Rock Band as his elective this Spring—and the band had its public debut in Birmingham’s world-famous Spencer Center last night. Click here for a sonic blast of primal rock at its absolute rawest. (Warning: May be disturbing to pets and small children). http://bit.ly/rokkband

I Had The Most Liberating Experience Recently.

I Had The Most Liberating Experience Recently.

I was deleting unimportant emails the other day, and clicked on my Sent Items folder—where I discovered that, somehow, Outlook Express had deleted every message I’d sent since February 16. That’s at least 2000 messages, and the vast majority of them were business related. What’s more, no message I send right now registers in the

TO TOP Subscribe RSS Twitter!