Archive for the ‘UNCATEGORIZED’ Category

Why Content Marketing May (Or May Not) Be Right For Your Business.

Why Content Marketing May (Or May Not) Be Right For Your Business.

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system

Vote Clifford “Big Don” Twilley Radio Spot.

Special thanks to my buddy Jim Allen for sending me the radio spot below from this year’s election. Up in his neck of the woods (Decatur), says Jim, Big Don is a legend.   Click, play, enjoy! vote clifford ‘big don’ twilley

Our White Paper for The Owners Association

The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper

Hare goes International with new ad for Kleysen

Hare goes International with new ad for Kleysen

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for

Feeling Sleepy & Sluggish – Maybe Even A Little Grumpy Today?

Feeling Sleepy & Sluggish - Maybe Even A Little Grumpy Today?

WHY DAYLIGHT SAVINGS TIME SHOULD BE POSTPONED UNTIL JUNE. Attention, DC-area politicians: Let’s assume, for the sake of argument, that your office hours begin at 8 AM. NOW: First thing in the morning, when you roll into the office at what should be 7 AM… >Ask yourself how it feels to be at your desk just

Dunn Construction’s Website Is Finally Online!

Dunn Construction's Website Is Finally Online!

And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend

Let’s Do The Time Warp.

Let’s Do The Time Warp.

I recently read (and, by the way, mostly enjoyed) Stephen King’s latest novel, 11/22/63. Which, to make a very long story short, is a book involving time travel. For some reason, it’s reminded me of a real life King-esque story from my own past. So join me as we return to a balmy evening in

What Would Nick Do?

What Would Nick Do?

Several years ago, during his press conference after a resounding victory (marred only by a couple of minor mistakes), Nick Saban described the outing as “a perfect game. We won, and I still had something to be mad about.” So it’s in honor of our beloved coach that I thought I’d celebrate Alabama’s latest championship

Baggett’s Fifth Ad: Personal Experience Meets Market Research.

I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers

Baggett: Facebook Rock Star.

Baggett: Facebook Rock Star.

We’re particularly excited about the results we’ve achieved in building-up Baggett’s Facebook page following. In less than 3 months (and with a huge assist from Baggett’s Recruiting Director Daniel Buckhannan), we increased their Facebook Fan count from 36 to 3884. More importantly, Baggett (a family-owned company with less than 100 drivers) now commands a “talking

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